Frequently Asked Questions about ToucanEd
What kind of business is ToucanEd Inc?
ToucanEd is a small business woman-owned (SWOB) founded in 1995 by Kathleen Middleton, MS, CHES, who is the sole owner. We are publishers and custom developers of a wide range of products, including curricula, live and online courses, pamphlets, training guides, CDs, and videos. We also offer custom publishing, training, and consultation services. Many of the products we have developed for clients are for sale and can be found in Products. We are on the federal GSA schedule, California’s CMAS schedule and as demonstrated by our Client List, we can do business in any state, territory, or other country.
Where is ToucanEd located?
The ToucanEd offices are located in sunny Santa Cruz, California, north of Monterey Bay. We are about 45 minutes from the San Jose International Airport, an hour and 15 minutes south of San Francisco, and 45 minutes north of Monterey. We always welcome you in our offices.
ToucanEd’s office is located at
1336 Brommer St., Suite A8
Santa Cruz, CA 95062
See driving directions from San Jose International Airport (SJC), to ToucanEd’s office.
See driving directions from downtown Watsonville, CA to ToucanEd’s office.
We also have a satellite office in Southern California, served by our Deputy Director, Jerilyn White. Call toll-free (866) 365-3776 .
What hours are you open?
Our regular business hours are Monday to Thursday, 9:00 A.M. to 4:30 P.M. Pacific Time. (But don’t be surprised to find us here at other times as well!)
Can I call ToucanEd toll-free?
Yes. Our toll-free number is (888) 386-8226. Or, if it’s easier to remember, dial (888) 3-TOUCAN. If it is after hours, just leave a message and we’ll be sure to get back to you as soon as possible.
How can I place an order?
You can place an order by mail, by e-mail, by fax, or by phone. While you have us on the line, you can tell us how you’d like your products customized. See our Place Order page for complete details on how to order, including methods of payment and information about shipping and handling. See our Contact page for other company business.
What is ToucanEd’s customization process?
If you don’t find what you are looking for among our products and would like to discuss a potential custom project, we start by listening. Then we ask questions, such as: Who is your audience? Should we work in other languages, or does your audience have special needs? What are your objectives? What is the budget or funding source? Do you need the project to comply with continuing education, certification, or other standards of any kind? We will have ideas for you. When it is determined that ToucanEd can bring value to the project, we complete a statement of work detailing the deliverables, costs, and timeline. We like to be an extension of your team, allowing you to attend to your core business while you count on us to deliver what we have promised.
What kinds of customized services and products do you offer?
We can help you conceptualize, research, write, and design materials to meet your specific program needs. They can be printed here, using our in-house, on-demand professional printing and bindery services, or by an offset printer. And they can be electronic. We produce CDs, DVDs, videos, online and computer-based curricula, websites, and more.
What subject areas do you work in?
Since our founder is a national expert in health education, we have considerable experience in health. However, our expertise has expanded to many content areas, including:
- Health care
- Emergency preparedness
- Homeland security
- Hazardous materials management
- Antiterrorism awareness
We can work with subject matter experts in any topic area.
Can you develop customized materials for my audience?
Yes, we can. ToucanEd has developed educational materials for a wide variety of learners. They range from non-readers, both children and adults, to highly-educated and skilled professionals.
- Multiple languages/cultures
- Law enforcement
- Fire professionals
- Training professionals
What do you charge for your services?
Product pricing is attached to each product description. For development services our billing rate is $120 per hour; less on the GSA schedule. We use our years of experience to estimate the number of hours needed, and quote our services based on the anticipated total project time.
What kind of training do you offer?
Our staff trains on such topics as performance assessment, how to use Using Epi Info, and several pandemic flu courses, including train the trainers. We also custom-develop trainings for your internal trainers, or for use online on your current MLS or via a new web format.
What is CCSSO? What is the SCASS assessment project?
This is a project of the Council of Chief State School Officers (CCSSO) State Collaborative on Assessment and Student Standards (SCASS). The project is designed to assist member states in developing a variety of innovative materials for use in assessing student performance in health education, known as the Health Education Assessment Project (HEAP). For more information, including a list of member states and information about assessment products, trainings, and services, see our Health Education Assessment Project (HEAP) page.
How can I receive information about ToucanEd’s new products?
Check our website often! You can also sign our e-mail list to receive our e-mail updates or send an e-mail to and ask to be added to our mailing list. We send announcements to relevant audiences when a new product is launched.
How can I meet the ToucanEd team face to face?
You can visit our booth at one of the numerous conferences we attend, or visit our offices on California’s Central Coast. For a list of conferences and dates, visit the ToucanEd Training Calendar. For contact information and directions to our office, see the ToucanEd Contact Information page. You can also read the ToucanEd staff bios.